Apres-Shred

Last chair 2 Last call

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By: Elaina Hammeken

Join Elaina on her adventures around New England for rad things to do après-shred.

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brain itches Theme by Adam Holwerda.
Apr
26

Me on Branding

As you may have read from my other posts, this blog was created for my Marketing Management class at Champlain College. Today, I am supposed to reflect on my personal brand throughout the course of the semester.

Should we start with the good news or the bad?

We might as well get the bad out of the way.

How I imagined this blog, the purpose, changed drastically. Originally, I wanted to bring readers around New England on snowboard, skate and surf adventures filled with loco locals and fantastic food. However, life had a different plan. After tearing my ACL about one week into the project, I realized I had lost the true soul of my personal brand. I lied to myself and thought I could still keep up with the rad industry events, but when you can’t walk, its hard to keep up with just about anything. What I did learn from this mistake is a lesson I will keep with me forever, Never limit yourself.

Yes, shredding is my life and my passion, but I am so much more. An unforeseen turn of events may have lost the true soul of my personal brand, but I didn’t lose my soul. It took me some time to come to this realization, but after I hurt myself, I began to remember all the things that make me, well me. I was trying to brand myself on a single attribute, kind of like when a company brands itself around a single product or service only to later find out that it doesn’t fully capture the full breadth of the organization.

Though I could have posted more often or had more followers or even more than 54 visitors, I learned more about myself in these past fourteen weeks than I could have imagined. Now that I am finally getting better, I plan to bring back the heart and soul of my personal brand over the next fourteen weeks and fourteen weeks after that, but instead of just being another snowboard, surf, and skate blog, it will be so much more.

Now for the good.

I came into this project with no HTML knowledge at all. I am not saying that I have become an HTML guru, but I am pretty proud of myself that you can actually read the words I am writing… Of course, the comment section is a whole different story. (Any HTML gurus out there, feel free to help!)

Also, I got a hands-on experience with Google Analytics and Bit.ly. Google Analytics was actually a lot of fun to use… despite having only 54 visitors, I learned that more than one of those 54 people visited my blog 8 times! Through bit.ly and traffic sources in Google Analytics, I was able to see what sites referred readers to my blog. The coolest thing I learned from Google Analytics was that people were actually spending time on my site, which means that they were actually reading what I had to say!

All in all, I learned the importance of blogging. Before this project, I didn’t think much of blogs, but now I know they are consumers’ free market tool. It is through the internet that we can spread knowledge so much faster than has ever been done before and all at no cost to you or me!

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Apr
24

Inadequacy

Sometimes, I feel not good enough. Sometimes, I envy those around me. Sometimes, I really wish I could just surf, skate or snowboard. Nothing has left me feeling worse than dealing with these past few weeks. The spring shredding, the warm waves, long boarders bombing down Maple Street, it’s a part of me and without it, I feel lost.

With the real world looming around the corner in one more week, I can’t help but ask myself, what do I want to do? Who do I want to be? Where am I waiting to go… Please girl, let me know.

When you lose a part of yourself, it seems the whole world around you changes. Cut from the scene, cut from the love, the passion, the joy, the excitement, the shred, who am I?

I find myself waiting for someone to tell me my strengths, waiting for someone to tell me who I am. But I know who I am. I am me. I am the one with the drive, the motivation, the intelligence to pull myself through everything. I can do anything, I can be anything that I want to be and I don’t need anyone to tell me that.

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Apr
10
It’s kind of how a cat perches, waiting to pounce on its prey… Silent, still; yet, so alert and focused on the prize. At Loon Mountain’s highest peak lies a natural wonder. Once a local gem, now a sight-seeing spot for group lessons and tourists alike. On sunny days, light glistens off the snow as it peers through the bare, frosted branches. Little chickadees flutter, watching from the snow covered tree tops, hesitant to see what these new-bound strangers have in store. Unfortunately, as the bird sanctuary has become more and more popular, it is ever more difficult to experience the wonder. The once sparse winter wonderland has become decorated in bird seed from failed courting attempts. Children wait impatiently, staggering from tree to tree with hand fulls of seed. The chickadees stare, confused at a distance, as they analyze the commotion. This photo was taken early morning. I sat, waiting patiently, hands stinging from the biting cold. The chickadees perched closely to observe my offering. With even the slightest movement making them nervous, I sat still, silent. The brave ones hovered above, hesitant to test my intentions. My persistence raised their curiosity. One began to test my patience, yet I sat still, silent, focused… All you have to do is want it bad enough or forever be satisfied with dissatisfaction.

It’s kind of how a cat perches, waiting to pounce on its prey… Silent, still; yet, so alert and focused on the prize.

At Loon Mountain’s highest peak lies a natural wonder. Once a local gem, now a sight-seeing spot for group lessons and tourists alike. On sunny days, light glistens off the snow as it peers through the bare, frosted branches. Little chickadees flutter, watching from the snow covered tree tops, hesitant to see what these new-bound strangers have in store.

Unfortunately, as the bird sanctuary has become more and more popular, it is ever more difficult to experience the wonder. The once sparse winter wonderland has become decorated in bird seed from failed courting attempts. Children wait impatiently, staggering from tree to tree with hand fulls of seed. The chickadees stare, confused at a distance, as they analyze the commotion.

This photo was taken early morning. I sat, waiting patiently, hands stinging from the biting cold. The chickadees perched closely to observe my offering. With even the slightest movement making them nervous, I sat still, silent. The brave ones hovered above, hesitant to test my intentions. My persistence raised their curiosity. One began to test my patience, yet I sat still, silent, focused…

All you have to do is want it bad enough or forever be satisfied with dissatisfaction.

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Apr
04
Happy Easter! Take it from Jesus… If he can resurrect himself back from the dead, pick yourself back up and try it again!

Happy Easter!

Take it from Jesus… If he can resurrect himself back from the dead, pick yourself back up and try it again!

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+

It has been beautiful spring weather all around New England. To all those out on the mountain today, here are some words of wisdom.

Fear of progression is kind of like that childhood fear of monsters in the closet.

“Don’t ask yourself what will happen if you go to sleep—Ask yourself what will happen if you don’t check the closet.” -Source: Rohit Bhargava’s Personality Not Included

Get out there and check your closet!

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Apr
02
At the beginning of this season, I lived, ate and breathed the shred. If I wasn’t on the mountain, I was dreaming about it. There was nothing I’d rather be doing, Nothing. I was dedicated toward having a fun season, one without safety tricks, a season of progression. I started small to get into the groove of things, working my way from flat ground butters to trail jibbing.  It wasn’t even one week into the season before I decided to face my fear of the unknown… I have always been scared to spin backside because you are spinning blind. Anyone who has even gone into anything blind, you can probably relate, but this time, add hard snow and twenty feet of air. My problem was that I like to know where I am going, have a plan, and see it through. With a backside spin, you can only have a good feeling of where you are going, stick to the plan, and hope to the all mighty snow god that you see it through. I started small and boy, it felt good. Nothing beats that feeling when I landed my first backside spin of the year. It was small, most would have called me a sally, but I was proud. Every chance I had, I would try to take it a little higher and a little bigger. From the pop, float and stomp, I couldn’t stop. I moved from back 180s to back 360s, something last season, I would never think I could do. I tried backside spins switch, taking every opportunity, every moment to push myself. I was addicted to this rush and just kept adding tricks to my arsenal.  Last season, I would limit myself. I put my love for the shred in a pigeon hole. I thought I was never much of a jibber, probably due to the image of my head getting smashed open on a metal rail opposed to semi-forgiving snow, but all that was about to change. I set a new goal for myself, one that I will never regret. As Paul Arden put it in his book, “it is better to regret what you have done than what you haven’t.” So, I made the decision that I was going to hit every shred feature on the mountain from trails to woods to park, there was nothing I would back down in the face of. That decision, some would say would be the death of me, but in it, I found my rebirth. In the course of two months, I had hit features I never thought I would and I took a backside spin to the biggest degree rotation I had ever done, a 720. As I look back, I had the best season of my life. The secret of starting small and working my way up has taught me a lesson I will always remember. To put an ironic spin on things, I will tell you what finally brought an end to my season. It was a gorgeous blue bird day; the chickadees were singing, and the sun shining down. It was early in the day, and the conditions were great. We had a snowfall a few days before to soften things up. I was at Loon Mountain, a place I consider to have some of the best trail jibs and park in the east. It was so early; none of my friends had even woken up yet…Yes, I was that addicted. It was the first day that Loon had expanded their park. The money booters (bigger jumps) looked so good, I was salivating at the mouth. I made about five or six killer runs. The ironic part is that on my seventh run of the day, I decided to pull out one of the old safety tricks. It wasn’t anything I hadn’t done before. I came into the jump switch, which by now might as well have been regular. I knew I didn’t have enough speed but I hit it anyway. Looking back, I don’t know why I hit that jump, but I do know now that I needed to. When I hit that jump, I learned that I didn’t know the difference between risk and recklessness. I was reckless and I will forever follow Paul Arden’s words, “risk becomes something which must be carefully considered.” Otherwise, it’ll bite you in the ass! Look at a risky ad campaign that doesn’t consider the consequences. Yes, it appeals to your target audience, but one must consider the backlash from everyone else in the community. Instead of tearing your ACL, you could end up with millions of dollars in legal fees, but I guess both do stay with you for the rest of your life.

At the beginning of this season, I lived, ate and breathed the shred. If I wasn’t on the mountain, I was dreaming about it. There was nothing I’d rather be doing, Nothing. I was dedicated toward having a fun season, one without safety tricks, a season of progression. I started small to get into the groove of things, working my way from flat ground butters to trail jibbing.  It wasn’t even one week into the season before I decided to face my fear of the unknown… I have always been scared to spin backside because you are spinning blind. Anyone who has even gone into anything blind, you can probably relate, but this time, add hard snow and twenty feet of air. My problem was that I like to know where I am going, have a plan, and see it through. With a backside spin, you can only have a good feeling of where you are going, stick to the plan, and hope to the all mighty snow god that you see it through.

I started small and boy, it felt good. Nothing beats that feeling when I landed my first backside spin of the year. It was small, most would have called me a sally, but I was proud. Every chance I had, I would try to take it a little higher and a little bigger. From the pop, float and stomp, I couldn’t stop. I moved from back 180s to back 360s, something last season, I would never think I could do. I tried backside spins switch, taking every opportunity, every moment to push myself. I was addicted to this rush and just kept adding tricks to my arsenal. 

Last season, I would limit myself. I put my love for the shred in a pigeon hole. I thought I was never much of a jibber, probably due to the image of my head getting smashed open on a metal rail opposed to semi-forgiving snow, but all that was about to change. I set a new goal for myself, one that I will never regret. As Paul Arden put it in his book, “it is better to regret what you have done than what you haven’t.” So, I made the decision that I was going to hit every shred feature on the mountain from trails to woods to park, there was nothing I would back down in the face of. That decision, some would say would be the death of me, but in it, I found my rebirth. In the course of two months, I had hit features I never thought I would and I took a backside spin to the biggest degree rotation I had ever done, a 720. As I look back, I had the best season of my life. The secret of starting small and working my way up has taught me a lesson I will always remember.

To put an ironic spin on things, I will tell you what finally brought an end to my season. It was a gorgeous blue bird day; the chickadees were singing, and the sun shining down. It was early in the day, and the conditions were great. We had a snowfall a few days before to soften things up. I was at Loon Mountain, a place I consider to have some of the best trail jibs and park in the east. It was so early; none of my friends had even woken up yet…Yes, I was that addicted.

It was the first day that Loon had expanded their park. The money booters (bigger jumps) looked so good, I was salivating at the mouth. I made about five or six killer runs. The ironic part is that on my seventh run of the day, I decided to pull out one of the old safety tricks. It wasn’t anything I hadn’t done before. I came into the jump switch, which by now might as well have been regular. I knew I didn’t have enough speed but I hit it anyway. Looking back, I don’t know why I hit that jump, but I do know now that I needed to. When I hit that jump, I learned that I didn’t know the difference between risk and recklessness. I was reckless and I will forever follow Paul Arden’s words, “risk becomes something which must be carefully considered.”

Otherwise, it’ll bite you in the ass! Look at a risky ad campaign that doesn’t consider the consequences. Yes, it appeals to your target audience, but one must consider the backlash from everyone else in the community. Instead of tearing your ACL, you could end up with millions of dollars in legal fees, but I guess both do stay with you for the rest of your life.

Comments
Mar
31

Addicted to the Rush…

You know that feeling you get when you accomplish something that you’ve never done before? Your heart pounding, breathing so deeply, your lungs almost hurt, and right as you feel as if you’re going to be sick, this euphoric bliss of happiness falls over you faster than an avalanche on a warm day in Alaska. (To every big mountain rider who has had the slosh nipping at their tail, you probably know this feeling better than anyone else.)

If you have ever felt this feeling, you also probably know it takes a few tries to get there. Greatness doesn’t happen overnight. I have learned through my time at Champlain College that it is easy to imagine yourself doing something amazing, the ideas are there, but the art of actually executing it, is a whole different ball game. It takes practice, persistence, and most of all baby steps.

Would you want to throw yourself off a 60 foot table top kicker and try a 540 for the first time? It is actually really scary even off a 35 footer because no matter which way you spin, you will be coming down switch. For anyone who isn’t familiar with snowboard terminology, switch is riding the opposite way from which you are most comfortable. To imagine it is one thing, to actually stomp it is another.

I’ve had a few school projects and bless my teacher for not having a heart attack, but I metaphorically threw myself off a 60 foot kicker because I could imagine myself doing it. Don’t get me wrong, this is ultimately the first step. Olympians before the games imagine themselves standing on the podium holding the gold, but you also got to have the skills and experience, otherwise you will crash and burn… Good thing the thousands of dollars I pay in tuition includes a fire extinguisher.

The key to implementing anything, whether it be a project plan, marketing campaign or 540, is to start small. Instead of bombing into the 60 footer, try it on flat land first and work your way up. It is easier to pick yourself up from a small fall rather than a devastating drop. After a while, you will get comfortable doing it on flat ground, then work your way up to the 35 footer, but you are still not ready for the 60. These are your stepping stones. Every goal requires a few stepping stones, that is just the nature of the beast.

The day you’re standing, waiting to drop into the 60, the fear of the unknown looming in the shadows, but you’re mind is focused. You have a goal and nothing is going to stop you because you’ve worked so hard to get here. You know what you’re doing, all you got to do is stomp it.

Victory

Comments
Mar
30
Most of us may not have literally been stuck in a hole, while others of us may have actually been buried alive in a hole all too similar to the one shown above..and no, I don’t want to talk about it… But all in all, one way or another, every one of us has been stuck in a rut. Writers call it writer’s block, artists call it a lack of inspiration, whereas, us snowboarders call it a bag of safety tricks. It is all too easy to spend an entire season doing the same set of tricks over the same type of features again and again. For me, it was cab 180s & 360s or sliding rails backside. I was addicted to that feeling of success, the stomp. I kept needing more and more of it… Until, it sort of lost its magic. It is kind of like when a company has an advertising campaign that really connects with the customers, everyone is talking about it… and then they play the same message, now vacant of value, over and over again so many times it becomes almost as annoying as the HeadOn commercial. It is right about here, when you realize something changed. You don’t know what and you don’t know when. Somehow you do know that your love, passion and dedication are certainly not the problem, but instead, it is something deeper. It is a fear, which so subconsciously terrifying, even your dreams scour into the night. Some may call it a fear of failure, but the way I look at it… No matter the odds, you’re never 100% guaranteed to fail because there is always a chance of success, no matter how small. So if you’re not doomed to fail, it must be fear of the unknown, a fear of taking chances. The fear of not knowing whether you are going to win or lose. When you’re snowboarding, its not so clear cut. Instead you go in hot and heavy, so ready you’re cooking, and then right as you are approaching the lip of the jump… you change your mind and SAFETY TRICK! The vice of habit. It took me a couple tries of habituated success that I now call failure, before I recognized something that Paul Arden puts so clearly, “Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.” Source: Paul Arden’s Whatever You Think, Think the Opposite If this is your level of your ambition, try aiming higher.

Most of us may not have literally been stuck in a hole, while others of us may have actually been buried alive in a hole all too similar to the one shown above..and no, I don’t want to talk about it… But all in all, one way or another, every one of us has been stuck in a rut. Writers call it writer’s block, artists call it a lack of inspiration, whereas, us snowboarders call it a bag of safety tricks.

It is all too easy to spend an entire season doing the same set of tricks over the same type of features again and again. For me, it was cab 180s & 360s or sliding rails backside. I was addicted to that feeling of success, the stomp. I kept needing more and more of it… Until, it sort of lost its magic. It is kind of like when a company has an advertising campaign that really connects with the customers, everyone is talking about it… and then they play the same message, now vacant of value, over and over again so many times it becomes almost as annoying as the HeadOn commercial.

It is right about here, when you realize something changed. You don’t know what and you don’t know when. Somehow you do know that your love, passion and dedication are certainly not the problem, but instead, it is something deeper. It is a fear, which so subconsciously terrifying, even your dreams scour into the night.

Some may call it a fear of failure, but the way I look at it… No matter the odds, you’re never 100% guaranteed to fail because there is always a chance of success, no matter how small. So if you’re not doomed to fail, it must be fear of the unknown, a fear of taking chances. The fear of not knowing whether you are going to win or lose.

When you’re snowboarding, its not so clear cut. Instead you go in hot and heavy, so ready you’re cooking, and then right as you are approaching the lip of the jump… you change your mind and SAFETY TRICK! The vice of habit.

It took me a couple tries of habituated success that I now call failure, before I recognized something that Paul Arden puts so clearly, “Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.”


Ambition

Source: Paul Arden’s Whatever You Think, Think the Opposite

If this is your level of your ambition, try aiming higher.

Comments
Mar
28

LIFE IS OVER!… or so I thought

I started this blog for a school project to showcase my very own personal brand. Our first task was to dig deep down and find our real passion. This wasn’t a very difficult task for me because my life well…. Revolves around surf, skate and snow. Other than that, I focus all of my time toward school, eat and sleep, and as you can see from this blog… the shred prevailed.

So, I made it about one week into the project before cold, hard reality struck. Somewhere between the home fries and the freshies, I forgot the first rule of snowboarding: Go big or Go home… and needless to say, I was forced to go home.

At first, this was the end of my world. Nothing could be worse than no shred for 9 months… that’s only 3 months short of a whole year! My season destroyed… Not to mention the grand I dropped on season passes all around New England. (Thanks Loon, Sunday River, and Sugarloaf for being so rad!!!  As for Stowe… no comment):

I was lost. Not only could I not snowboard, but also I was going to have to endure 9 months of living life run of the mill. As much as I love school, eat and sleep, there is nothing like snowboarding that gets your blood flowing quite the same way. The way the crisp mountain air fills your lungs on your first run, or the way the trees, mountains, and sky just tell you that you are finally home.

Between the physical therapy, classes and the on setting shred withdrawal, my teacher kept telling me to write about my injury. Stubborn me kept thinking no one wants to read/cares about my injury. That’s when I picked up Paul Arden’s book, Whatever You Think, Think the Opposite.

Whatever You Think, Think the

The remainder of my posts over this next week will entail the life-altering lessons I have learned from what I originally thought was the worst decision of my life.

 

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Mar
13

Burton’s 2010 US Open

What could be cooler than watching Shaun White’s insane double mctwist 1260…Witnessing Scotty Lago go HUGEE and party hard…Seeing 2010 Olympic Bronze Medalist  Kelly Clark take on the halfpipe…Or catching a glimpse of snowboarding’s sexy new Sports Illustrated model Hannah Teter?

How about seeing it all in person for FREE…

That’s right folks! This weekend, March 16-21, head down to Stratton Mountain Resort for Burton’s 28th Annual US Open Snowboarding Championship!

…And don’t forget your camera!

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